E-Commerce website is an online version of the physical shop. To pull the traffic in and generating leads, it’s really a must to optimize the pan website as per mandatory rules of the search engines, like Google, Yahoo and Bing.
Once the design and development of the website are furnished, it’s a must to do on-page and off-page optimization. First, accomplish the on-page optimization. The developer must redirect the moved and deleted webpages to the relevant page that the traffic searches. Using 301, 302 and 410 codes for redirection can accomplish this task. To keep the scope of introducing new pages, there should an additional page which can be tagged as ‘Coming Soon’ to avoid uncertain requirement. The same page can be redirected with 301-code. Take care of the uniqueness of the content, meta titles, meta-descriptions, title tags and alt text so that the spider of search engines can easily track & understand. Make sure the seamless entry of the traffic through social media for which the webpages must have Facebook, Twitter, G+, YouTube and LinkedIn integration. Display rich snippet through testimonials, authentic images and Schema.org for proving the authenticity of the website. Alongside, there must be displayed the SSL encryption certificate to prove that the site is completely secured.
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