What is PPC?
What does Ad denotes prefix a hyperlink on SERP? It’s indeed PPC or Pay-per-click. It represents an online ad campaigning model. Like email marketing, direct traffic moves to a website through it. This implies online promotions. The advertiser purchases clicks to pull organic traffic to a website. How it works? Let’s comprehend its concept through an example. X bid for PPC campaigning. Paying the requisite amount to Google, he got display advertising or banner ad for his website on SERPs. He posted url (landing page) in which he cleverly used the preferred keyword. Of course, he would have decided the keyword through Keyword Planner or similar to this tool. Afterwards, he received 15 to 20 clicks per day. That indicates 15 to 20 authentic visitors to the landing page (url) per day. In return, every click deducted certain amount from his account. This example, apparently, illustrates that the advertiser would pay for every click. Greater return in investment (RIO) is the best part of this campaigning. How great it is to invest $10 and earn $100 or more! It’s the benefit of the sponsored ad. Sponsored ad or sponsored link is what we glimpse after putting keyword/ phrase in the search engine’s search bar. Why PPC? Why ads are preferred? For sure, profit is its ultimate motto. But the prior concern of the company is to bring its product/service in spotlight. Attending millions of eyeballs, it emerges as the best way to popularize. The advent of PPC has revolutionized internet marketing. It is an excellent alternative of earning hefty profit at dirt cheap price. Its effect is immediate and profit margin can exceed to millions in short span. It determines expanding exposure of the website click by click. How PPC is calculated & managed? Pay per click= Advertising cost/ads clicked The foregone formula calculates pay per click. All in all, the advertiser must premeditate potential value per click. He has to finalize his choice between flat-based and bid-based PPC campaigning for PPC management. The former campaigning requires fixed amount to pay while the cost of latter depends on the bid amount. Simultaneously, he should keep in mind the following metrics:
Select Keywords: Like blogs, keywords are significant in PPC also. The targeted keyword should be chosen after intensive research. Presently, long tail keywords popularize semantic research. These help in tracking more specific results. Include Negative keywords: Inclusion of negative keywords is a wise idea to enhance relevant search and wastage of expenditure. Split ads: These are an amazing breakthrough from the wastage of money. Two similar ads are run with similar keywords but different landing pages. Thus, it improves click-through rate and quality score as well. Review is essential: Running an ad campaign is worthy. But it is impossible neglecting its review. Thus, underdog keywords are suspended through it. Landing pages: Conversion depends on the impact of landing page. For it, an SEO expert must align Call-to-action and content of the landing page should be relevant to search queries. Thereby, conversion rate improves.
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