Every website is participating in an online marathon to rank at the top in SERPs. Even, a few adopt wrong route of tarnishing the image of their rivals. However, this practice is unethical but still prevalent.
Dan Schawbel, the founder of Millennial Branding, has called online presence, a practice to do or die for winning a competitive edge. Reputation helps millions of entrepreneurs live out their dreams. But despite joining social community on facebook, and becoming a regular tweetarian, many businessmen fail to bank on opportunities. Search engine marketing pays off nothing. So, do you like your business rivals enjoy digital dust what you fail to eat? Let’s comprehend some mistakes in managing online reputation that help you scale heights on internet. 1. Aimlessness: Online reputation management (ORM) services are all about shaping up public perceptions of an organization or a person by distributing online information about the same.Just think in which role would you outshine-a blogger, graphic designer, and video editor-if all come to your way? This situation will make you jack of all but master of none. You won’t be able to focus on either job responsibility. What if you are deployed on one profile, i.e. graphic designer? Won’t you outperform in this situation? Of course, yes. Being a pool of talents is good but outperformance needs complete focus at aim. And if split occurs in it, confusion and disaster can make you an underdog. Likewise, ORM should run campaign with one aim to harvest the best outcome. 2. Sharing unworthy things: Building reputation moulds prospective audience’ perceptions online. Suppose you run a campaign under the caption: “ORM Services India”. You left no stone unturned in optimizing on-page and off page of your website. You published press releases on high domain authority websites. You painted the perfect picture of your achievements in SEO field. Even, you pitched twitter, Facebook and LinkedIn. And there also, you repeated the similar mistake. Instead of sharing worthy details of what you did in ORM domain, you served testimonies of the happy clients of SEO. The delivered message confused the target audience. And hence, it deteriorated your campaign. So, it’s always fruitful to have crystal clear perspective of yours. 3. No online presence: A website sets a platform for the global community to land. It is a plus for personal branding. Its owner can expect deeper relationship. Even, the goal seems more achievable with it. It will be ideal to caption your website with your name. It will deliver you more control over messages. Be it a paid or unpaid campaign on search engine, you get it populated with your name. Display a photo album of your great events/product/ stores/office/ services/achievements. This transparency will seduce your target audience. Be consistent with running your blog as it displays your agility on web. 4. Neglecting offline meetings & official chats: A grand launch of products/services can highlight you and bring you in the news. Its instant touch is unbeatable. For deeper relationship, more corporations and progressive approach, direct communication matters a lot.Exchange business cards and brochures at the workshops and business meetings; arranging business events and have coffee with the future clients do prompt you to instant branding. 5. Obsolete profile on internet: Making e-appearance is not enough. Your target audience tracks you always. Sidetracking making updates can divert the future clients which is quite unhealthy for your commercial growth. They sniff around your online presence constantly. Publishing no blogs, article or any other update wonders them. Run a live blog. It will keep your traceability accessible. Post snapshot of the currently held event and workshops. Give a call to action at the blog section or social media postings. It will keep flocking them at your website.
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