The e-commerce industry has spiked the craze of e-shopping. The market research firm eMarketer had projected in 2015 that the global e-commerce industry will touch $3.551 trillion by 2019. If the reports are believed it will be 12.4% of the total retail sales which is $28.550 trillion. It presents a crystal picture of spike in online shopping in the upcoming years. It is obvious that the offline shopaholics are turning to online rapidly. Laptops, mobile phones, phablets or tablets and ebooks have awarded them flexibility of instant access. But is experiencing instant access enough? Contemplate what makes the deal happen? Its straight answer is a dynamic website. It not only invites the online traffic but also assures secure & convenient shopping. Conversely, the users’ e-shopping experience can be a nightmare with the static or outdated website. The online traffic behaves like an impulsive. It wants instant reaction against their action. If it discovers no action or delays in them, it diverts in a wink. Can you afford losing such valuable leads? Won’t it spoil your online reputation? This is where a dynamic website design can help profoundly. To better the user experience, the web designer and developer must spend time to consider these points. Consider loading time seriously: John Mueller & Google have same statement in context of loading time. They say, “We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL).This has resulted in us severely limiting the number of URLs we’ll crawl from your site.” Taking more than 10 seconds for accessing a website determines slower crawling. Thereby, Google won’t be happy with it. Consequently, its page rank will drop down at the end. However, it’s not a ranking factor. What if the hitting traffic switches to another website for seeking faster access of relevant information? Despite having excellent and engaging information the traffic diverts. The impulsive online traffic rejects such URLs that deliver the experience of slower access. The dynamic website design by expert speaks itself. He examines loading time using ‘Google’s PageSpeed Insight’ tool usually. This tool returns loading speed. If it is unparalleled to the ideal 2 seconds, the testing result returns speed-disrupting causes. Resolving them can drastically improve your loading time. Check your website’s downtime: Downtime is the time when your machine suspends working. Compare this problem with the frequent electricity breakdown. Don’t you get annoyed? Of course, anyone will feel so. It can happen to your website also. This is why you must be aware that this problem is basically connected to server. If you choose share-hosting, it can be cheaper. But it can’t defeat dedicated-hosting in respect of downtime. However, the former is cheaper but its use will be null & void if it fails to attend online visitors. Suppose BlueHost.com charges $25.99 for share hosting & $149.99 for dedicated-sharing per month. The latter hosting will be costly but it takes the entire server on lease. No other websites will be your neighbour on this server. Thereby, no bad neighbour can ever disrupt your loading time. PingMySite, Monitoshi, WatchSumo and UptimeButler are a few example tools for detecting your site’s downtime. You can check the truth of aforementioned fact. Usability is the must: The online visitor is hungry for unique information. The web designer must keep this fact in memory while developing any dynamic website design. Remember, no user loves infinitive scrolling. Check any news website, like Forbes, or anyone. They thrust ads in between the bulletin. And it’s not just one there are two or more ads that disturb the visitor a lot. Therefore, he feels distracted and finds no reason to linger longer on it. Avoid such practices. Throw multiple options for e-payment: Take into account while designing a web that your target audience is all. The market has Paypal, Paytm, NETBiling, PayU Money, PayDollar and many more payment gateways. You can’t anticipate which user feels comfy in paying through Paypal or else. The only way to escape such dilemma is housing as many eWallets as you can. Always keep in memory that the user hates to pay through the gateway that is anonymous to him/her. Don’t complicate the design: Can you ever imagine why a dynamic website developing company fails to attend eyeballs? Even though the design is extra ordinary & the features are upgraded, it could not be able to linger the visitors longer. It’s due to loopholes in its usability. If I have to click pages after pages and scroll infinitely to find the contact details at the site, it would be the greatest drawback. To avoid such problem, why shouldn’t I try another alternative? No visitor will love to google for finding how to demos of a website. All functions on the website should explain by self.
2 Comments
10/28/2016 05:48:05 pm
Good one!! Thank you for sharing these useful tips :)
Reply
victoria
7/5/2017 04:14:11 am
Webdesign is more important for a website.It should not be too flashy,easy navigation, and should be pleasant to look.They are more like the eyes to a face.If people get attracted there are chances that they may visit the site regularly increasing your pagerank and webtraffic.If someone is new to web designing then they can opt for predefined website templates already available or third party designing service.This would make the user to create a website easily.Providers like XnYnZ.com offer Website Builder for the users at low cost.
Reply
Leave a Reply. |