o you have any idea about how would it resemble when the web become a battlefield? It would be quite similar to the star wars saga. With the advent of hacking, internet has become a favourite hub for cyber-criminals. They relentlessly put in efforts to breach security walls. Attempting hacks via phishing or scripts for committing online thefts is their routine. The surfacing headline of 117 million LinkedIn accounts’ hacking in 2016 is its substantial proof. The Caesar of FB ‘Mark Zuckerberg’, Google CEO Sunder Pichai and Spotify CEO Daniel Ek have been its victims.
Today, entrepreneurs have set internet as a dog-eat-dog world. Hacking emerges as an arm to cause collateral damage to any business. Would you ever like to face it off? Can you bear the loss of credentials or data that hides the email ids and contact details of your clients, customers, employees or stakeholders? Undoubtedly, nobody would ever like it happen. Failing to remove loops lets the cybercriminals in. Thereby, top-secret information gets stolen under your very nose. Would you like to know some simple hacks that can secure your exclusive web design from malware attack? Catch on a few of hacks below: 1. Protect your emails and browser: It happens very often when a script is posted on your email with dodgy attachment. With just a click of yours, the entire details of your account gets pass to hacker’s hand. Spoof websites and unguarded plug-ins or add-ons also create path for the cyber-spies to gain foothold. What you can do is to:
2. Check on add-ons and plug-in: Have you walked through malware attack? If not, you can check the websites with red-coloured page. The warning pops as “The Site Ahead Contains Malware.” Google bots precept the malicious content and issues the warning so that the corrective measures could be taken. Most of the web designing companies know all sorts of its sources. Thereby, they secure email, cloud services, webpages, smartphones and USB thumb drives by:
3. Update CMS Software: The older version of CRM software, as of Joomla, can open window for the hackers to snoop in. I’m dead sure that you never want to lose the details of your precious content that web designing software company has installed for your business. Therefore,
4. Choose host that tends to be updated: Hosting provides online space for performing business activities and accessibility of websites. Small and medium scale businesses prefer shared over dedicated server hosting due to cost-effectiveness. But shared server can open a hole for the neighbouring websites to get in and peep into your sensitive data. So,
5. Monitor scripts & update: Web developers pick up vital scripts from Google and use it in their web development. Such scripts are known as third-party scripts. Make sure that:
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E-Commerce website is an online version of the physical shop. To pull the traffic in and generating leads, it’s really a must to optimize the pan website as per mandatory rules of the search engines, like Google, Yahoo and Bing.
Once the design and development of the website are furnished, it’s a must to do on-page and off-page optimization. First, accomplish the on-page optimization. The developer must redirect the moved and deleted webpages to the relevant page that the traffic searches. Using 301, 302 and 410 codes for redirection can accomplish this task. To keep the scope of introducing new pages, there should an additional page which can be tagged as ‘Coming Soon’ to avoid uncertain requirement. The same page can be redirected with 301-code. Take care of the uniqueness of the content, meta titles, meta-descriptions, title tags and alt text so that the spider of search engines can easily track & understand. Make sure the seamless entry of the traffic through social media for which the webpages must have Facebook, Twitter, G+, YouTube and LinkedIn integration. Display rich snippet through testimonials, authentic images and Schema.org for proving the authenticity of the website. Alongside, there must be displayed the SSL encryption certificate to prove that the site is completely secured. The e-commerce industry has spiked the craze of e-shopping. The market research firm eMarketer had projected in 2015 that the global e-commerce industry will touch $3.551 trillion by 2019. If the reports are believed it will be 12.4% of the total retail sales which is $28.550 trillion. It presents a crystal picture of spike in online shopping in the upcoming years. It is obvious that the offline shopaholics are turning to online rapidly. Laptops, mobile phones, phablets or tablets and ebooks have awarded them flexibility of instant access. But is experiencing instant access enough? Contemplate what makes the deal happen? Its straight answer is a dynamic website. It not only invites the online traffic but also assures secure & convenient shopping. Conversely, the users’ e-shopping experience can be a nightmare with the static or outdated website. The online traffic behaves like an impulsive. It wants instant reaction against their action. If it discovers no action or delays in them, it diverts in a wink. Can you afford losing such valuable leads? Won’t it spoil your online reputation? This is where a dynamic website design can help profoundly. To better the user experience, the web designer and developer must spend time to consider these points. Consider loading time seriously: John Mueller & Google have same statement in context of loading time. They say, “We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL).This has resulted in us severely limiting the number of URLs we’ll crawl from your site.” Taking more than 10 seconds for accessing a website determines slower crawling. Thereby, Google won’t be happy with it. Consequently, its page rank will drop down at the end. However, it’s not a ranking factor. What if the hitting traffic switches to another website for seeking faster access of relevant information? Despite having excellent and engaging information the traffic diverts. The impulsive online traffic rejects such URLs that deliver the experience of slower access. The dynamic website design by expert speaks itself. He examines loading time using ‘Google’s PageSpeed Insight’ tool usually. This tool returns loading speed. If it is unparalleled to the ideal 2 seconds, the testing result returns speed-disrupting causes. Resolving them can drastically improve your loading time. Check your website’s downtime: Downtime is the time when your machine suspends working. Compare this problem with the frequent electricity breakdown. Don’t you get annoyed? Of course, anyone will feel so. It can happen to your website also. This is why you must be aware that this problem is basically connected to server. If you choose share-hosting, it can be cheaper. But it can’t defeat dedicated-hosting in respect of downtime. However, the former is cheaper but its use will be null & void if it fails to attend online visitors. Suppose BlueHost.com charges $25.99 for share hosting & $149.99 for dedicated-sharing per month. The latter hosting will be costly but it takes the entire server on lease. No other websites will be your neighbour on this server. Thereby, no bad neighbour can ever disrupt your loading time. PingMySite, Monitoshi, WatchSumo and UptimeButler are a few example tools for detecting your site’s downtime. You can check the truth of aforementioned fact. Usability is the must: The online visitor is hungry for unique information. The web designer must keep this fact in memory while developing any dynamic website design. Remember, no user loves infinitive scrolling. Check any news website, like Forbes, or anyone. They thrust ads in between the bulletin. And it’s not just one there are two or more ads that disturb the visitor a lot. Therefore, he feels distracted and finds no reason to linger longer on it. Avoid such practices. Throw multiple options for e-payment: Take into account while designing a web that your target audience is all. The market has Paypal, Paytm, NETBiling, PayU Money, PayDollar and many more payment gateways. You can’t anticipate which user feels comfy in paying through Paypal or else. The only way to escape such dilemma is housing as many eWallets as you can. Always keep in memory that the user hates to pay through the gateway that is anonymous to him/her. Don’t complicate the design: Can you ever imagine why a dynamic website developing company fails to attend eyeballs? Even though the design is extra ordinary & the features are upgraded, it could not be able to linger the visitors longer. It’s due to loopholes in its usability. If I have to click pages after pages and scroll infinitely to find the contact details at the site, it would be the greatest drawback. To avoid such problem, why shouldn’t I try another alternative? No visitor will love to google for finding how to demos of a website. All functions on the website should explain by self. Every website is participating in an online marathon to rank at the top in SERPs. Even, a few adopt wrong route of tarnishing the image of their rivals. However, this practice is unethical but still prevalent.
Dan Schawbel, the founder of Millennial Branding, has called online presence, a practice to do or die for winning a competitive edge. Reputation helps millions of entrepreneurs live out their dreams. But despite joining social community on facebook, and becoming a regular tweetarian, many businessmen fail to bank on opportunities. Search engine marketing pays off nothing. So, do you like your business rivals enjoy digital dust what you fail to eat? Let’s comprehend some mistakes in managing online reputation that help you scale heights on internet. 1. Aimlessness: Online reputation management (ORM) services are all about shaping up public perceptions of an organization or a person by distributing online information about the same.Just think in which role would you outshine-a blogger, graphic designer, and video editor-if all come to your way? This situation will make you jack of all but master of none. You won’t be able to focus on either job responsibility. What if you are deployed on one profile, i.e. graphic designer? Won’t you outperform in this situation? Of course, yes. Being a pool of talents is good but outperformance needs complete focus at aim. And if split occurs in it, confusion and disaster can make you an underdog. Likewise, ORM should run campaign with one aim to harvest the best outcome. 2. Sharing unworthy things: Building reputation moulds prospective audience’ perceptions online. Suppose you run a campaign under the caption: “ORM Services India”. You left no stone unturned in optimizing on-page and off page of your website. You published press releases on high domain authority websites. You painted the perfect picture of your achievements in SEO field. Even, you pitched twitter, Facebook and LinkedIn. And there also, you repeated the similar mistake. Instead of sharing worthy details of what you did in ORM domain, you served testimonies of the happy clients of SEO. The delivered message confused the target audience. And hence, it deteriorated your campaign. So, it’s always fruitful to have crystal clear perspective of yours. 3. No online presence: A website sets a platform for the global community to land. It is a plus for personal branding. Its owner can expect deeper relationship. Even, the goal seems more achievable with it. It will be ideal to caption your website with your name. It will deliver you more control over messages. Be it a paid or unpaid campaign on search engine, you get it populated with your name. Display a photo album of your great events/product/ stores/office/ services/achievements. This transparency will seduce your target audience. Be consistent with running your blog as it displays your agility on web. 4. Neglecting offline meetings & official chats: A grand launch of products/services can highlight you and bring you in the news. Its instant touch is unbeatable. For deeper relationship, more corporations and progressive approach, direct communication matters a lot.Exchange business cards and brochures at the workshops and business meetings; arranging business events and have coffee with the future clients do prompt you to instant branding. 5. Obsolete profile on internet: Making e-appearance is not enough. Your target audience tracks you always. Sidetracking making updates can divert the future clients which is quite unhealthy for your commercial growth. They sniff around your online presence constantly. Publishing no blogs, article or any other update wonders them. Run a live blog. It will keep your traceability accessible. Post snapshot of the currently held event and workshops. Give a call to action at the blog section or social media postings. It will keep flocking them at your website. Content can set up a market for the retailers, distributors and wholesalers. eCommerce sector has outstanding content strategies beneath its booming story. Just imagine how the e-stalls can sell their products without interacting with the customers under B2C marketing. It seems impossible. If B2B marketing is also considered, big portals of different domains have reached pinnacle. It’s all because of the genesis of internet.
However, content marketing has killer approach to the target audience. But only 37% strategies harvest gold as per report published on Forbes. The rest faces off fallout. Here are a few points that can be a true guide for preparing effective online marketing strategies. Pen down content strategy: Content is the new RDX for explosive marketing. So, documenting its strategy is a wise idea. Draft a core outline along with actionable steps. Estimate the challenges that can intercept. Survey the most suitable & relevant platforms for promoting the content. Don’t underestimate the budget. It should be justifiable to the documented strategies. Track whom to target: Marketing surrounds audience. So, it’s a must to know your audience. Identify where the audience loves to spend its maximum time. Youtube, Instagram, Facebook and LinkedIn are a few popular channels. These all have different kind of audience. The online content marketing experts should apparently specify to which audience they want to target. Then only an accurate analysis of target channel for content promotion can be done. Pick up the most suitable social media platform: If you want to stop your content falling on the deaf ears, thoroughly research over social media platforms. Facebook, Twitter, inbound, Tumblr, and many more ones will prove an unprecedented help in reaching the local audience. But first, narrow your list down to get the best one. Study the topic which enlists as the most trending and engaging one. Now, you have A to Z about the topic, target audience and channel to be the buzzwords. Optimize content for mobile: Epic content keeps the audience just a click away. But its accessibility through which device is the most is the matter of the foremost concern. According to an infographic of Global Web Index on smartinsights.com, 91% users use PC/Laptop, 80% access through smartphones, and 47% switch on tablet for browsing content. And the study reveals outshining performance of smartphones that will jump from second position to the top soon. Now, you should focus on audience’ surfing nature. Vet whether they share or click your content on Whatsapp, Facebook and Instagram. All these are mobile-friendly apps. Even, Google itself is looking forward to index mobile-friendly content. Make user-experience unprecedented: Happy user surely makes deals frequently. Excellent user experience gets its way through the quick navigation, timely shipping and outstanding customer support. So, you must check your content on any handy mobile. Click on navigations to detect their functionality and loading speed. Examine is your content above the fold. Heat map from Crazy Egg can be your friendly detector to know where your potential users spend maximum time. What is PPC?
What does Ad denotes prefix a hyperlink on SERP? It’s indeed PPC or Pay-per-click. It represents an online ad campaigning model. Like email marketing, direct traffic moves to a website through it. This implies online promotions. The advertiser purchases clicks to pull organic traffic to a website. How it works? Let’s comprehend its concept through an example. X bid for PPC campaigning. Paying the requisite amount to Google, he got display advertising or banner ad for his website on SERPs. He posted url (landing page) in which he cleverly used the preferred keyword. Of course, he would have decided the keyword through Keyword Planner or similar to this tool. Afterwards, he received 15 to 20 clicks per day. That indicates 15 to 20 authentic visitors to the landing page (url) per day. In return, every click deducted certain amount from his account. This example, apparently, illustrates that the advertiser would pay for every click. Greater return in investment (RIO) is the best part of this campaigning. How great it is to invest $10 and earn $100 or more! It’s the benefit of the sponsored ad. Sponsored ad or sponsored link is what we glimpse after putting keyword/ phrase in the search engine’s search bar. Why PPC? Why ads are preferred? For sure, profit is its ultimate motto. But the prior concern of the company is to bring its product/service in spotlight. Attending millions of eyeballs, it emerges as the best way to popularize. The advent of PPC has revolutionized internet marketing. It is an excellent alternative of earning hefty profit at dirt cheap price. Its effect is immediate and profit margin can exceed to millions in short span. It determines expanding exposure of the website click by click. How PPC is calculated & managed? Pay per click= Advertising cost/ads clicked The foregone formula calculates pay per click. All in all, the advertiser must premeditate potential value per click. He has to finalize his choice between flat-based and bid-based PPC campaigning for PPC management. The former campaigning requires fixed amount to pay while the cost of latter depends on the bid amount. Simultaneously, he should keep in mind the following metrics:
Select Keywords: Like blogs, keywords are significant in PPC also. The targeted keyword should be chosen after intensive research. Presently, long tail keywords popularize semantic research. These help in tracking more specific results. Include Negative keywords: Inclusion of negative keywords is a wise idea to enhance relevant search and wastage of expenditure. Split ads: These are an amazing breakthrough from the wastage of money. Two similar ads are run with similar keywords but different landing pages. Thus, it improves click-through rate and quality score as well. Review is essential: Running an ad campaign is worthy. But it is impossible neglecting its review. Thus, underdog keywords are suspended through it. Landing pages: Conversion depends on the impact of landing page. For it, an SEO expert must align Call-to-action and content of the landing page should be relevant to search queries. Thereby, conversion rate improves. Have you registered your business on ‘Google My Business Page’? Yeah! It’s the new version of Google places. You flock its dashboard with the vital information about your commercial entity, address, phone number and email address. But a meager mistake can spill beans over your SEO efforts. So, it’s better to look the fed information before you leap. Forewarned is forearmed.
Find the duplicate page, if any: Once you have located your business on Google My business page, you should check out for your clone. A duplicate page can take away the reward of your best SEO efforts. Situations may arise when you need to create a new one. So, cross check thoroughly. Here are the tips for picking up duplicate content:
Verify Your Page: Verification of your business page is must. Your SEO campaigns may lose to oblivion without it. In case, you haven’t verified it get it done this way:
Link My Business Page to Domain’s Email: Acquiring web hosting delivers you the domain email facility as well. It legitimates your page. But do consider that domain name should be like [email protected] as your domain name is defined post @. So, the email name should be like [email protected] to let it sound attached to its domain name. Provide correct business name: Your business name is used consistently during online promotions globally. So, it should be 100% unique and synonymous to your commercial activity. Spammy and irrelevant name can be a big disaster to the trust factor of yours in the market. For example, Eminenturetech is unique and illustrates its belonging to technical services. If I prefix it with the word ‘prominent’, it would be Prominent Eminenturetech which can match the citations on any other portal. Any alteration in the name will require:
Mention your address correctly: Your address helps the potential clients to trace you. It determines your accuracy and genuine presence. So, mention it correctly. Put your physical address (local) in Line 1 and mailbox suite in Line 2. Keep in memory while enlisting your business to google maps also. What you ought to avoid are:
Put local phone number in listing details: It’s myth that local phone number can’t work out globally. The search engine recommends inputting the correct phone number of your commercial office. It should be local phone number. Add on the area code to it. Mention correct URL of your website: Listing in the search engine business page asks for authentic url of your website. Provide url of home page specific to your business location. Having franchise office addresses creates need to have specific url. So, make sure that the landing page would access the targeted location in case of multiple locations. Categorize your business rightly: What if you group your catering business under the tag of Hotel management? For sure, the clients may be trapped in the dilemma thinking whether you are in hotel business or volunteer caterer. Use predefined categories in the Google for getting off such problems. Notify your working hours: The potential clients may try to ring you during the day you keep off. And unpicked up calls can let you be the looser of the pitches. So, do mention your office’ working hours day wise. Enlist them. Give brief of your business: Indexing to any search engine requires meta-description. Likewise, enlisting to my business page requires unique briefing of your business. Make sure that:
Can you ever image how our forefathers used to talk one another? Murals or the wall pictures in the caves are the finest examples of communication. Is it still valuing today? However, trend of having dialog through murals is outdated. But the idea of photography is consistently doing well as for SMO services India. No ecommerce site, travel site or any other can ever drop our jaws without snapshots. Uploading photos, creating album of images and experimenting with attractive pictures appear showstopper for the netizens. Flocking to downloading pics is knocking your socks off. It’s the marvelous impact of attractive clicks that is not going to cease. Since April 6, 2010, Instagram began its rolling out as an iPhone app. But the year 2012 introduced historic milestone when Facebook bought it in $1 billion. Enriched with the feature of uploading short videos, it has bagged the title of the hottest app pushing Twitter behind.
Do you want to know the gimmicks for capitalizing on Instagram app? Check out these: Build up Instagram Strategy: For getting visible in buzzing of your social media marketing plan, you need a full proof goals plan.
Building Instagram Brand: Do you want your own band to stand out? This app can make it really happened. 33 Acres Brewing Company epitomizes it pretty well. What all you require to build your brand through it are:
Have fun to begin with this app: For explosive start towards the branding, download this app from the Apple store or Google Play list.
Post and get engaged: Sharing and engagements take you to a step ahead of your curve.
Track your analysis: Tracking performance hides secret for striding to success.
Conquering the top rank in the search engine is the frolic of keywords. When the going gets tough, the tough get going. It is strongly applicable on the keyword selection. The perfectly chosen keyword fits the demand of the traffic. With that excellent keyword, your SEO strategies get the flying start. All in all, it’s your selected keyword that can make or break your website’s online reputation.
Bidding for the PPC and SEO campaigns invites cut-throat competition. But how can you know that you are bidding for the absolutely fine choice? Are you making a blind shot in the dark? If it is, then be alarmed! Your capital investment is on the course for achieving loss only. Since your keyword is irrelevant, the audience you targeted will never be fruitful. The report-card of the website will display less traffic and the least leads. And conversion rate will not exceed nil in value. Let these tools solve this problem of choosing right, relevant and rewarding keyword. Research over keyword will surely be smash hit with all these: 1. Wordstream Keyword Tool: This tool is incepted to win the battle of SEO and PPC. It widens the search marketing efforts and continuous optimization. Features:
2. Google Keyword Planner: It’s absolutely free AdWord tool. If you want to expand your search network and also, build new search network, it’s an excellent one. But for using it, you have to create your AdWord Account first. It’s mandatory, as you have no choice. Clubbing with Google analytic tool, it provides matchless help to SEO and PPC campaigns. Features:
3. SEMrush: It’s a paid tool which helps you to sneak peek in the strategies of your competitors. Organic research can boom with it as it is organic traffic puller. Manageable and accurate suggestion of keywords via it can add competitive edge to your website. Features:
4. Ubersuggest: It is again a free tool for searching keywords. With single query, it produces countless keywords with variations. Features:
5. Youtube keyword tool: Being a keywords search tool of videos, it is extremely cost effective. It spies on your competitors list of keywords. Features:
Guest blogging has become a head turner and eye snatching tool for SEOs and SMOs. Blogger’s network provides fuels to them for online promotions and explosive traffic exposure. The guest post lets you very much there in the bloggers community sharing unlimited information. Outreaching to broader and diverse traffic often tempts them to pull a rabbit out of the hat and exhibit the repository of their exclusive, meaningful and attractive information. If you like, may my guest posting strategies can let you be the jack of all at the end of the day. Have a look over some vital guest posting strategies: Have ‘Target’ on the Brain Brainstorming can win half of the battle for any guest blogger while rendering guest post services. Any new joining on the bloggers’ board should devote sometime to pin point what to write and where to focus while jotting down ideas for write-up. Pre-planning saves on your valuable time. Check out where the guest blogging aims at: 1. Keyword Search: On deciding the topic, you can Google the keyword for targeting them in your post. For instance, if I want to write over ‘Guest Post’ in the search bar, the phrases appear in the drop down list drop clues of what keywords can be targeted in your post. 2. To hold authority as a blogger & enjoy hotspot: Enriching your write-up with engaging content is not enough. You have to crack nuts for making route to hearts. Make your blog opulent of informative stuffs rather than presenting what you think. Thoroughly do research over the topic and put the facts and figures along with what the experts say because an expert’s advice has thousands of listeners. Let your data speak through images, charts and graphs. Glance over the given image of the post that is studded with images and charts. 3. Exposure to traffic: Find the online hubs where hobnobbing of the readers and bloggers is huge. Take a good look at the size of the traffic and check out the subjects which are the puller of maximum traffic. Catch some quality guest posting websites: 1. Shoutmeloud.com 2. QuickOnlineTips.com 3. Readwrite.com 4. Moz.com 5. Dailyseotip.com 6. Socialmediatoday.com 7. Onextrapixel.com 8. Webdesignerledger.com 9. Socialmediaexaminer.com 10. Gigaom.com 4. Backlink creation: For creating backlinks, you need to have blogs which were published on high domain authority websites. High authority websites have blast of traffic as the latter hit that websites frequently for dousing their thirst of rich and meaningful contents that educate it. But keep ‘domain authority check’ at first place. This can be a piece of cake if you try SEOmoz toolbar. Have a look over the image of the SEOmoz tool. It depicts PA (page authority), DA (domain authority), Spam/Score, Facebook shares, G+ shares of the website. 5. Include Links: The site, which you have decided to target for publishing your guest, should be gone through thoroughly. Shortlist the posts of that website and save their links. They should be used as internal links and source links in your guest post. How can you check out the relevant links through Google? Let I help. Type the url format: Site:domain.com intitle:keyword. Example: site:http://www.eminenture.com intitle:data mining |